Challenges and growth of Chinese Mobile Value Added services Market

Mobile Value Added Services – China
 
 The mobile value added services (MVAS) market in China is valued at 18.2 bn in 2008 it is expected to reach INR 34.5 bn in 2011.
 
 The report begins with a snapshot of China’s mobile market. It analyses the MVAS value chain and provides information regarding the popular MVAS services. Market entry procedure describes entry procedure for a foreign investor in the Chinese MVAS market. ( http://www.bharatbook.com/detail.asp?id=129815&rt=Mobile-Value-Added-Services-China.html )
 
 The report also highlights key government regulations. Market overview gives a brief overview of the existing scenario with market size and growth figures as well as data for VAS’s share of total revenue of major mobile operators. An analysis of drivers reveals that increasing mobile penetration, growing popularity of mobile entertainment, rising income levels, declining ARPU and introduction of 3G is driving growth in this sector.
 
 The key challenges identified include dependency on telecom operators, competition from free WAP sites, and billing and transmission failures. The competitive landscape profiles the major players in this sector. The report also provides details regarding the key developments in this sector.
 
 Key chapters of the report :
 
 Page 1: Executive Summary
 Introduction
 Page 2: Mobile market in China – Growth in mobile subscribers and mobile operators market share
 Value Chain and Services
 Page 3: MVAS value chain
 Page 4: Popular MVAS services and popular services by mobile generation
 Market Entry Procedure
 Page 5-6: Market entry procedure and stages in market entry in MVAS
 Government Regulations
 Page 7-8: Government regulations
 Market Overview
 Page 9: MVAS market – Overview, market size and growth (2006-2011e), MVAS share of total operator’s revenue
 Drivers & Challenges
 Page 10: Drivers – Summary
 Page 11-13: Drivers
 Page 14: Challenges – Summary
 Page 15-16: Challenges
 Competition
 Page 17: Competition Overview
 Page 18-25: Major Players
 Key Developments
 Page 26: Key Developments
 
 To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=129815&rt=Mobile-Value-Added-Services-China.html
 
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